1. General Information about the Application
Application Name: SmartSeller
Description of Services Offered: SmartSeller collects transaction data directly from Shopify and, combined with fixed expenses and variable costs data provided by users, delivers automated profitability reports (overall and by SKU), inventory management data, behavioral purchase data of new and returning customers (including most purchased SKUs, SKUs bought together, revenue by region, and similar), as well as offering a simplified expense management tool.
Target Audience: Ecommerces worldwide using Shopify.
2. Data Collection
What Types of Data Are Collected?
SmartSeller collects transaction data from the last 12 months and updates it daily with new sales. Information related to fixed expenses and variable costs of ecommerces is provided by users. Ideally, users provide expense data from the last 12 months and update current expenses monthly.
- Inventory Data: Best-selling products, profitability by product, remaining stock, best-selling products for new and returning customers, products bought together, comparison with past sales, etc.
- Purchase Behavior Data: Most purchased products, average ticket per product, products bought together, revenue by region, etc.
- Financial Data: Total gross revenue, cost of goods sold, variable costs such as credit card fees and shipping costs, contribution margin, total expenses, and net profit.
- Fixed Expenses and Variable Costs: Data on past fixed expenses and monthly updates, as well as variable costs such as credit card fees, shipping costs, Customer Acquisition Cost from paid media campaigns, among others.
Methods of Data Collection: Transaction data is collected via a proprietary API from Shopify. Data such as expenses and variable costs are provided manually by the client within the tool or via a standard SmartSeller .csv file.
Sensitive Personal Data:
- Ecommerce Customers: City and state of each transaction and products purchased.
- Ecommerce: Cost of goods, stock products, margins, fixed expenses, and variable costs.
Data Sources: Transaction data is collected via Shopify API and data related to fixed expenses and variable costs is entered manually by the user into the tool or via a standard SmartSeller .csv file.
3. Data Usage
Purposes of Using Collected Data: The data provided is used to provide analytical dashboards with real user data related to inventory intelligence, profitability management, expense and cost management, and analysis of purchase trends of new and returning customers. Additionally, with user data, we provide benchmark data for users, comparing them with the rest of the user base.
How Data Is Processed and Analyzed: Data is processed on a SaaS platform built on Bubble and hosted on Cloudflare servers. Transaction data is updated daily, and reports are updated in real-time, allowing the user to analyze different dates.
Is Data Shared with Third Parties? No, reports are stored on our servers and only the user has access to them. The only exception is the use of compiled data from all clients to provide benchmark reports, allowing users to compare their margins with other ecommerces in the same niche.
4. Storage and Security
Where Is Data Stored? Data is stored on cloud servers via Bubble and Cloudflare. User credit card data is processed and registered in a third-party payment tool, Stripe.
What Security Measures Are Taken to Protect Data? We have access control where only the administrator can access, modify, or edit the data. We use encryption and other security measures to protect data from unauthorized access.
5. Data Retention and Deletion
How Long Is Data Retained? Data is retained indefinitely to improve the data provided and the algorithm over time.
Policies and Procedures for Data Deletion: The user can request data deletion by email to hello@smartseller.tech, and each case will be analyzed individually by the responsible party.
6. User Rights
How Can Users Access, Correct, or Delete Their Data? Data related to the Shopify store, fixed expenses, variable costs, and user data such as password, name, acquired plan, and similar can be accessed and edited directly within the platform with administrator login and password.
How Can Users Exercise Other Rights Under LGPD and GDPR? Users can exercise their rights to portability, anonymization, restriction of processing, objection, and other rights provided by LGPD and GDPR by requesting via email to hello@smartseller.tech. We will respond to all requests within the legal deadlines.
7. Data Sharing and International Transfers
Is Data Transferred Outside the User’s Country of Origin? Data is not transferred outside the country; it remains on our servers. However, the company owning SmartSeller is Brazilian, registered under CNPJ 35.194.330/0001-40.
8. Cookies and Similar Technologies
Use of Cookies and Other Tracking Technologies: We do not use cookies or tracking technologies.
9. Contact
Contact Information for Privacy and Data Protection Questions:
- Email: hello@smartseller.tech
- Phone: +55 51 99716 9004
10. Changes to the Privacy Policy
Procedures for Notifying Users About Changes to the Privacy Policy: All changes to the Privacy Policy are notified via email and also via a pop-up within the tool so that users have easy access to the information.
11. Legal Compliance
What Data Protection Laws Are Followed?
- LGPD (Lei Geral de Proteção de Dados)
- GDPR (General Data Protection Regulation)
12. Additional Information
Other Relevant Information for Privacy and Data Protection: No additional information at this time.
13. Third-Party Policies
Shopify: We use Shopify’s API to collect transaction data. For more information about Shopify’s privacy practices, refer to Shopify’s Privacy Policy.
Stripe: Credit card data is processed by Stripe. For more information about Stripe’s privacy practices, refer to Stripe’s Privacy Policy.
Cloudflare: Data is hosted on Cloudflare servers. For more information about Cloudflare’s privacy practices, refer to Cloudflare’s Privacy Policy.
Bubble: We use Bubble’s platform to build our SaaS. For more information about Bubble’s privacy practices, refer to Bubble’s Privacy Policy.