Tag: ecommerce kpis

Dear ecommerce manager, if you find yourself limited to monitoring only a few daily indicators such as ROAS, average order value (AOV), CPC, and conversion rate, know that you’re missing out on a significant amount of valuable information, which can negatively impact the performance and profitability of your business in the short, medium, and long […]

If you run an ecommerce business and feel overwhelmed by understanding all of the data you generate every day across different platforms and tools, this content is for you. Today, we’ll discuss how to build a comprehensive and effective ecommerce analytics framework for your online business, without wasting time on superficial and irrelevant information. Because, […]